The acquisition strengthens Airport Dimension’s position as a leading provider of airport lounge experiences. Pictured above is the No1 lounge at Gatwick Airport.
UNITED KINGDOM. Airport Customer Experience specialist Airport Dimensions and its joint venture partner Swissport have reached an agreement to acquire the No1 lounge network through their joint venture SwissportALD.
As a result of the takeover, the partners will operate nine No1 lounges at London Heathrow, London Gatwick and Birmingham airports.
As part of the agreement, Airport Dimensions and Swissport will operate the exclusive Clubrooms brand of No1 Lounges, which offers travelers a first-class luxury lounge experience in a private setting.
The No1 Lounges brand retains its brand identity with the full range of existing products, enhanced by Airport Dimensions’ digital and physical services. This includes Premium Security (express security) at Gatwick Airport.
As a result of the takeover, the partners will operate nine No1 lounges and club rooms at London Heathrow, London Gatwick and Birmingham airports. Pictured above is the Clubrooms lounge at Gatwick Airport.
Airport Dimensions has teamed up with digital self-service companies Serviy for Food & Beverage, Inflyter for Duty Free and the e-commerce platform Connecta to offer guests of the No1 Lounge a safer, more contactless and more personal experience.
John Upton, CEO of No1 Lounges, commented: “With the pandemic behind us, we welcome this transaction which will allow us to strengthen and secure our business and continue our mission of providing our customers with stylish dining, drinking and relaxing to ease fly before they do.
“The new funding will allow us to further improve No1’s lounge experience so we can continue to offer our customers industry-leading innovation and choice. We can’t wait for the trip to return and our shop to reopen after such a turbulent year. We are excited about the future and look forward to welcoming our customers again. “
The acquisition also includes the super premium “Clubrooms” brand, which offers travelers a more private, premium lounge experience. Pictured above is the stylish Clubrooms lounge at Birmingham Airport.
“We are very excited about the opportunity to invest in the exciting No1 brand,” said Mignon Buckingham, CEO of Airport Dimensions. “The acquisition of No1 Lounges (which follows closely the launch of our Chase Sapphire Lounge by The Club brand in partnership with JPMorgan Chase) solidifies our position as the leading provider of premium airport lounges and experiences worldwide.
“The No1 lounges are offered in parallel to our Club Aspire offering and enable us to offer passengers and airports a greater variety and a differentiated and unrivaled travel experience. No 1 Lounges, Airport Dimensions and Swissport are fully in line with our commitment to provide travelers with a more unique, personal and enjoyable experience throughout the airport journey and to offer them an alternative to other F&B options during their stay at the airport.
The bar in the No1 Lounge at Birmingham Airport offers a modern lounge style
Buckingham added, “This investment is just one of many that Airport Dimensions continues to make to improve the traveler experience, give them choice and control, while increasing the airport’s revenue performance.”
The new company also enables Priority Pass members, the world’s largest independent airport lounge access program, to enjoy access to the No1 Lounges network.
Airport Dimensions and Swissport will continue to work with their other partners Holiday Extras, Lounge Pass, Dragon Pass and TUI to provide their members and guests with access to the No1 Lounges, with travelers continuing to have day passes available through the No1 Lounges website stand.
